Saving Christmas: Technical Cinematography for TVNZ
Working as a freelance cinematographer in New Zealand, I’ve shot everything from high-end corporate interviews to run-and-gun documentaries. But every now and then, a script lands in my inbox that requires a distinct blend of creative lighting and rigorous technical discipline.
I recently teamed up with TVNZ to shoot a Christmas TVC for Woolworths. The premise was high-stakes holiday drama: Santa’s reindeer were out of carrots, and alarms were blazing in the “Santa Control Center.”
The Challenge: A Fixed World
To transport our talent into the high-tech digital world of the Control Center, we utilized a 12x12ft blue screen frame.
Why blue instead of the industry-standard green? Simple physics: our Elf was wearing a bright green costume. If we had used a green screen, he would have become invisible, blending right into the background. So, blue it was.
While this solved the wardrobe issue, working within the confines of a fixed 12x12ft frame introduced a significant geometric challenge. We needed to capture the frantic interaction between Santa and the Elf from multiple angles, but the relationship between the camera and the blue background had to remain fixed to ensure coverage. If I moved the camera too far to get a side angle, I would shoot off the edge of the blue screen.
Moving the Set, Not the Camera
To solve this, we couldn’t simply move the camera around the actors. Instead, we had to rotate the entire set around the camera.
This required meticulous lighting prep. Before we rolled, I sketched out the lighting plan for the “real world” of the Control Center, determining exactly where the alarm lights and console glows would originate in the virtual space.
For every setup change, we physically rotated the actors and props relative to the blue screen. I then had to re-rig the floor lighting for every single angle. The goal was to ensure that even though the physical set had moved, the light hitting the actors’ faces maintained the continuity of the virtual background.
The “Cleanest Key”
Having extensive experience with visual effects (VFX) and chroma keying, I know that a composite is won or lost in the camera. It’s not just about lighting the talent; it’s about achieving perfect separation and even exposure on the screen itself to ensure the digital background doesn’t stick out as a sore thumb.
I applied strict technical standards to the lighting ratios to make life easy for the editors. It was incredibly validating to hear back from the post-production team that this was the cleanest blue screen key they had ever received.
They were thrilled with how effortlessly the footage keyed out, which meant they could spend less time fixing technical issues and more time polishing the final creative look.
Mission Accomplished
It was a technically demanding shoot, but delivering high-quality rushes that make the post-production workflow smooth is one of the most satisfying parts of the job.
Plus, I’m happy to report that the mission was a success. The carrots were restocked, the alarms were silenced, and the reindeer were fully fueled for the big night. Just another day at the office helping to save Christmas!
Here is the finished 30sec TVC
- Production – TVNZ Blacksand
- Creative Director – Shannon Addison
- Creative Producer – Will Munro
- Head of Production – Varsha Singh
- Commercial Producer – Xanthe Price
- DOP – Christo Montes
- Gaffer – Paul Eversden
- Technical Manager – Ryan Everitt
- Sound Operator – Eugene Arts
- Offline Editor – Will Munro
- Online Editor – Nick Henderson
- Grade – Gareth Pearce
- Sound Mix – Roger Green

































